A Touch Of Class
A Whole Lot of Brand
Refining a Brand for the Highly-Refined
A Touch Of Class is on a mission to make your ideal space a reality. Working closely with Rob, the principal and lead builder, we dove into why he does what he does, what makes him different, and who his ideal clients are. We ended up re-focusing his business and his brand to connect with the types of clients who allow him to do great work.
Role
Brand Strategy
Design
A Touch Of Class is on a mission to make your ideal space a reality. Working closely with Rob, the principal and lead builder, we dove into why he does what he does, what makes him different, and who his ideal clients are. We ended up re-focusing his business and his brand to connect with the types of clients who allow him to do great work.
Role
Brand Strategy
Design
Focused and authentic
The new wordmark
Since A Touch Of Class specializes in high-end, architecturally inspired interior renovations, we created a wordmark that incorporated the clean-lines of modern architectural trends and the subtle details that are found within.
Familiar but new
The color palette
The new color palette was designed to be familiar to the architectural client but also include a splash of color to stand out and show some personality.
Reading attitude
Choosing typefaces
A clean and pronounced typeface brings all the headlines forward and continues the architectural theme. An easy-to-read typeface for everything else rounds out the reading experience.
Do work that matters
For people who care
The first step to building a brand is a company Deep Dive. During this process we helped Rob identify the clients that he enjoyed working with and who also valued his skills the most. We then re-positioned his service offering and brand to speak to those clients.
Ready for the future
The Brand Strategy
In addition to the visual identity of the brand the following components were completed as part of the Brand Strategy. Together they serve as the foundation for creating consistent, authentic messaging:
Ideal Client Profiles,
Purpose, Vision, Core Values & Mission Statement,
Personality & Voice,
Value Proposition, Tagline & Messaging Pillars,
Comprehensive Brand Guidelines Document.
