A Brand Experience
Identifying brand values
Station Earth does beautiful work, and it speaks for itself. We had to listen, identify their brand values, and translate them into guidelines, elements, and an overall style we could reference going forward.
Creating an experience
It’s all in the details
We wanted the experience of handling their print materials to be a direct reflection on the quality of work they delivered. We gathered up high-end brand materials to determine what elements created the highest quality experiences – identifying textures, sizings, bindings, finishings, and paper quality.
On your marks. Get set. Go!
Time to get moving
The first piece we designed was a book for a yearly event held for Station Earth’s clients on a private race track. The book was to be given out as a keep-sake for clients to remember the experience, and build brand loyalty.
Laying it out
The internal structure
It was clear photography would be a primary design element, so a bunch of layouts were created to keep things interesting. Large bold headlines, defined space for copy, and sharp white lines helped make it organized and beautiful.
Pulling it all together
A story-line helped organize the photos and direct the narrative for the copy that was written. We then managed the printing process to ensure the highest-quality piece of branded material was delivered.
Through the years
Consistency is key
Every year a new book is created for the event. A prized photo is selected for the cover – adding to the collection for returning guests.
The collection grows
As new materials are needed they follow the same brand guidelines and design structure that was initially created, resulting in a consistent brand impression for clients.
Setup for success
Building on the foundation
Now that the brand guidelines and overall style have been established, they act as a foundation for all other marketing materials that will be created. Some of the benefits of this setup are:
The company’s values have been identified and solidified
Consistent and clear branding helps build recognition
Thoughtful and articulated messaging communicates value
Guidelines help new design work get created faster