Canadian Vehicle Manufacturers' Association
The All-New, Totally Redesigned Website
Modernizing with an Industry
The Canadian Vehicle Manufacturers' Association (CVMA) develops public policy positions for Canada's largest automotive companies. Just as the industry they represent was starting to modernize the designs of their vehicles, the CVMA set out to modernize the design of its website to help get its message out to the world.
The result is a beautiful website, and an on-going relationship to maintain and manage it's content.
Role
User Experience Design
Website Design
Website Development
The Canadian Vehicle Manufacturers' Association (CVMA) develops public policy positions for Canada's largest automotive companies. Just as the industry they represent was starting to modernize the designs of their vehicles, the CVMA set out to modernize the design of its website to help get its message out to the world.
The result is a beautiful website, and an on-going relationship to maintain and manage it's content.
Role
User Experience Design
Website Design
Website Development
Jumping right in
Showing off the features
The CVMA’s website is a primary source of information for the public and policy makers. They had a ton of content on it – so we organized it, made it beautiful, and easy to navigate.
Easy on the eyes
Content is well structured and balanced with white-space to make it easy on the eyes – and easy to read.
Speaking your language
We needed to support English and French as Canada’s official languages, so the website is fully bi-lingual.
Making a statement
Or posting a press release
Press Releases, Statements, and Publications draw a lot of attention initially, but they also need to be archived for quick reference in the future.
Familiar faces
Meeting the members
Each of the major automotive manufacturers’ had their own members page with more information about their operations and impact in Canada.
On the open road
Making it mobile friendly
The CVMA’s website is fully responsive – it beautifully adapts to screens of all shapes and sizes.
How does it stack up?
Looking at the numbers
The work of re-organizing the website and putting it in a responsive, Search-Engine-friendly design had a solid return:
55% increase is monthly traffic
160% increase in organic traffic
120% increase in mobile traffic
