Canadian Vehicle Manufacturers' Association
The All-New, Totally Redesigned Website

Modernizing with an Industry

The Canadian Vehicle Manufacturers' Association (CVMA) develops public policy positions for Canada's largest automotive companies. Just as the industry they represent was starting to modernize the designs of their vehicles, the CVMA set out to modernize the design of its website to help get its message out to the world.

The result is a beautiful website, and an on-going relationship to maintain and manage it's content.

  • Role

  • User Experience Design

  • Website Design

  • Website Development

Jumping right in
Showing off the features

The CVMA’s website is a primary source of information for the public and policy makers. They had a ton of content on it – so we organized it, made it beautiful, and easy to navigate.

CVMA Home Page Design

Easy on the eyes

Content is well structured and balanced with white-space to make it easy on the eyes – and easy to read.

CVMA About Page Design

Speaking your language

We needed to support English and French as Canada’s official languages, so the website is fully bi-lingual.

CVMA Language Selector Design

Making a statement
Or posting a press release

Press Releases, Statements, and Publications draw a lot of attention initially, but they also need to be archived for quick reference in the future.

CVMA Press Release Mobile
CVMA Publications Mobile

Familiar faces
Meeting the members

Each of the major automotive manufacturers’ had their own members page with more information about their operations and impact in Canada.

CVMA Members - General Motors

On the open road
Making it mobile friendly

The CVMA’s website is fully responsive – it beautifully adapts to screens of all shapes and sizes.

CVMA Mobile Designs 1
CVMA Mobile Designs 3

How does it stack up?
Looking at the numbers

The work of re-organizing the website and putting it in a responsive, Search-Engine-friendly design had a solid return:

  • 55% increase is monthly traffic

  • 160% increase in organic traffic

  • 120% increase in mobile traffic

Here are more of our projects.