Off The Lens
And into your hearts
Refocusing a Brand that's focused on the Community
Off The Lens is on a mission to create meaningful content that drives engagement. Working closely with the company's founder Brayden, we uncovered why he does what he does, what makes his company different, and who his ideal clients are. We refocused the existing brand and created a new visual identity that connects with the types of clients who allow him to do great work.
Role
Brand Strategy
Print Design
Off The Lens is on a mission to create meaningful content that drives engagement. Working closely with the company's founder Brayden, we uncovered why he does what he does, what makes his company different, and who his ideal clients are. We refocused the existing brand and created a new visual identity that connects with the types of clients who allow him to do great work.
Role
Brand Strategy
Print Design
Good from every angle
The updated logomark
The existing logo elements were reorganized to create a more versatile logomark. An additional white ‘knockout’ was created to allow for placement on dark background colors. The text can also be stripped away to create an icon when space is limited.
Focusing on the elements
The foundation of a brand
Existing color palettes and fonts were streamlined and standardized. New patterns and textures were created to help solidify the foundational elements of the visual identity of the brand.
Choosing photography
More than meets the eye
Since Off The Lens is focused on helping local businesses and driving community growth, we skipped the typical expensive cars and product shots and selected photography that would showcase people, environments, and communities.
Putting it together
The visual identity
The end result is a visual identity that speaks to the professional, high-quality social media content and strategy work that Off The Lens creates.
Ready for the future
The Brand Strategy
In addition to the visual identity of the brand the following components were completed as part of the Brand Strategy. Together they serve as the foundation for creating consistent, authentic messaging:
Ideal Client Profiles,
Purpose, Vision, Core Values & Mission Statement,
Personality & Voice,
Value Proposition, Tagline & Messaging Pillars,
Comprehensive Brand Guidelines Document.
